Your complete cheat sheet. Star ingredients, proven results & FAQs at a glance. Easy to read, impossible to forget.
Star Ingredients for each product • Proven Results with timelines • FAQs to handle customer questions • Bundle Recommendations for sales
Essential brand info at your fingertips
🎯 1-Liner Pitch
"The ONLY brand with patented Fresh Ceramided™ technology that solves the absorption problem!"
✓ Key Benefits
❌ What It Solves
💬 Key Messages
"Healthy skin starts with a strong foundation—that's your barrier!"
"Our patented tech ensures ingredients actually WORK"
PATENTED TECH
Fresh Ceramided™
15× DEEPER
Delivery System
100% VEGAN
EWG Green Grade
K-BEAUTY
Made in Korea
🆚 DNUVO vs Competitors - Why We Win
📊 Trust Points
15.5%
Vit C Concentration
pH 3.2
Optimal Level
3 Days
Visible Results
❓ Key Questions to Address
Fresh Ceramided™ Technology
Premium Ingredients
10× More Expensive Core Actives
Ceramided, Bakuchiol, Acetyl Hexapeptide, Vitamin C, and ACZERO are over 10× more premium than standard cosmetic ingredients.
Deep Absorption
Powerful Actives • Zero Irritation
Penetrates deeply into skin layers with potent active ingredients, WITHOUT irritants. Patented delivery system ensures effectiveness.
Vitamin C Innovation
Stability Breakthrough
Vitamin C must be fully dissolved in water to be effectively absorbed—but quickly loses stability. Our proprietary Ceramided™ tech ensures stability with deeper absorption in a lightweight water-based solution.
Patented Technology
Fresh Ceramided™ Cannot Be Replicated
Our patented encapsulation technology delivers pharmaceutical-grade actives to deeper skin layers—achieving results that standard skincare simply cannot match. The depth of absorption is our competitive advantage that competitors cannot imitate.
Why This Matters
Most skincare products use cheap ingredients that sit on the surface. d.nuvo invests in pharmaceutical-grade actives AND patented delivery—so you get dermatologist-level results at home. This is why our formulations cost more to produce but deliver exponentially better outcomes.
Ready-to-read scripts for hosts, KOLs & clinic educators. Use as teleprompter bullets or printed cards.
"Today we're introducing DNÜVO — a premium derma-cosmetic brand built on what they call 'new dermatology.'
What makes them different is their focus on restoring skin function — not over-treating it.
So instead of harsh exfoliation or aggressive actives, DNÜVO strengthens your skin barrier first — because healthy skin performs better, absorbs better, and ages slower."
📺 SHOW ON SCREEN:
"The hero behind all DNÜVO products is their Fresh Ceramided™ Capsule Technology.
Think of it like micro-capsules that protect active ingredients and deliver them deeper into the skin.
Many skincare products absorb only on the surface — but this system enhances penetration while strengthening your barrier at the same time.
So you're not just applying skincare — you're delivering it where it actually works."
📺 DEMO VISUAL:
"Let's talk about their hero — the Fresh Ceramided™ Vitamin C Ampoule.
It uses 15.5% pure Vitamin C — which sits in the optimal clinical range for absorption and brightening.
But here's the difference — it's buffered with ceramides and antioxidants, so you get glow without the sting.
That makes it suitable even for sensitive or first-time Vitamin C users."
📺 DEMO:
"If your skin is acne-prone or easily irritated, the Calming Ampoule is designed exactly for that.
It combines 5 types of ceramides with Bakuchiol — a plant-based alternative to retinol — plus botanical calming complexes.
So you're treating breakouts while repairing your skin barrier at the same time."
💬 TALKING PROMPT:
"Great for maskne, hormonal acne, and post-treatment skin."
"The Eye Cream uses Acetyl Hexapeptide — often called a 'botox-like peptide.'
It helps soften expression lines while Bakuchiol improves wrinkles gently — without irritation like retinol.
Perfect for sensitive eye zones."
"To seal everything, the Water Cream uses multi-layer hyaluronic acid plus ceramides to create a 24-hour moisture barrier.
It's lightweight, non-sticky, and designed for humid climates like Singapore and Southeast Asia."
"If you're looking for clinical skincare that strengthens your skin instead of stressing it — DNÜVO is definitely one to explore.
You can shop the full Fresh Ceramided™ range now via their official store."
🔗 Link in bio
📦 Shop now
Story angles, proof points & editorial hooks designed for beauty publications, influencers & media kits.
🪝 Hook
Radiance today isn't built through exfoliation — it's restored through barrier science.
📖 Story Angle
Skinimalism meets clinical derm-cosmetics.
✓ Key Proof Points
💬 Editor Talking Line
"Healthy skin starts with a strong foundation — the barrier."
📝 Feature Opportunities
🪝 Hook
High-strength brightening meets barrier buffering.
⭐ Hero Product
Fresh Ceramided™ Vitamin C Ampoule
✨ Star Highlights
🏆 What Sets It Apart
Encapsulation buffers Vitamin C delivery, making it suitable even for sensitive skin.
📝 Editorial Angles
• "Why 15% Vitamin C Is the Sweet Spot"
• "Brightening for Reactive Skin Types"
🪝 Hook
Delivery technology is the new skincare battleground.
💬 Key Messages
🎨 Visual Storytelling
• Skin penetration diagrams
• Capsule delivery animation
• Ingredient stability comparisons
📝 Editorial Angles
⭐ Hero Focus
Calming Ampoule / Bakuchiol positioning
🧪 Star Ingredients
✨ Consumer Benefits
• Anti-aging + acne care
• No peeling or redness
• Suitable day & night
📝 Editorial Angles
• "Bakuchiol vs Retinol"
• "Gentle Anti-Aging Skincare"
⭐ Hero Focus
Water Cream
✓ Key Claims
📰 Why Editors Care
• Southeast Asia climate relevance
• Makeup layering compatibility
• Non-greasy moisturization
Clinical hooks & technical positioning for dermatologists, aesthetic clinics & medical professionals.
🔬 Clinical Hook
Barrier repair is essential after lasers, peels, and injectables.
✓ Why DNÜVO
🏥 Clinic Use Case
• Post-laser homecare
• Peel recovery
• Sensitive skin restoration
🔬 Hook
Topical efficacy depends on penetration depth.
🧪 Technology Proof
🏥 Clinic Applications
• Pre-treatment skin conditioning
• Maintenance between procedures
• Enhancing topical performance
✓ Clinical Benefits
🎯 Positioning
• Retinol alternative
• Sensitive skin anti-aging
• Daytime compatible
🧪 Hero Ingredients
🔬 Clinical Angle
• Expression line softening
• Barrier repair for thin eye skin
• Gentle wrinkle improvement
🌿 Formulation Pillars
🏥 Clinic Relevance
• Reactive skin patients
• Post-treatment suitability
• Long-term barrier safety
Ready-to-use grid for media kits, pitch decks & Instagram carousel editor kits
| Card Type | Visual | Headline | Proof Bar | CTA |
|---|---|---|---|---|
| Brand Tech | Capsule diagram | Deep Absorption Science | 15× penetration | Interview derm |
| Hero SKU | Ampoule shot | Vitamin C Without Sting | 15.5% + pH 3.2 | Editor trial |
| Barrier Care | Skin barrier visual | Repair > Exfoliate | Ceramide tech | Routine feature |
| Clinic Use | Treatment visual | Post-Laser Recovery | Barrier repair | Clinic protocol |
Common objections & how to overcome them confidently
"Why so expensive?"
Patented technology + pharmaceutical-grade ingredients + clinical testing = premium investment. One bottle lasts 4-6 weeks! That's less than $1/day for derma-grade results.
"Are there cheaper alternatives?"
Lower‑cost products lack DNUVO's patented Ceramided™ absorption tech—ingredients don't penetrate below layers of the skin, so results fall short. Think premium fuel: better grade, better performance, lasting value.
"It's not working for me..."
How long have you used it? Skin needs 2-4 weeks to show results. Are you using consistently? Morning AND night? Let's troubleshoot your routine together!
"I got breakouts after using..."
Could be purging (skin renewing—a GOOD sign!). Should improve in 1-2 weeks. If worsens after 2 weeks, might be sensitivity—always do patch test first!
💡 Pro Tip: Response Framework
1. ACKNOWLEDGE
"I understand..."
2. EDUCATE
"Here's why..."
3. REASSURE
"You'll see..."
Myth-busting answers to popular ingredient questions
What is ACZERO™?
Patented 7-herb complex (Portulaca Oleracea, Cnidium Officinale Root, Pinus Densiflora Leaf, Ulmus Davidiana Root, Evening Primrose Flower, Pueraria Lobata Root, Sophora Angustifolia Root) that delivers anti-aging benefits without irritation.
📊 What's the Optimal %? Is Higher Better?
Retinol: 0.25-1.0%
Higher % = MORE irritation, peeling, sun sensitivity. Above 1% is prescription-only for good reason!
ACZERO™: Standardized Extract
Patented blend at optimal concentration. NO irritation at ANY level—that's the breakthrough!
Answer: For retinol, higher % = more side effects. ACZERO™ delivers same anti-aging WITHOUT the % trade-off!
Head-to-Head Comparison:
ACZERO™ Wins:
Retinol Limitations:
💡 Bottom Line
Both deliver anti-aging results, but ACZERO™ is the clear winner for gentle, irritation-free results suitable for ALL skin types including sensitive skin. Retinol works but requires tolerance building and can't be used 24/7.
The Science Explained
Clinical studies show skin cells have a saturation point for Vitamin C absorption. Once you hit 15-20%, additional concentration provides ZERO extra benefit but increases irritation risk dramatically.
Below 10%: Too Weak
Insufficient concentration for visible brightening results. Wastes money.
15-20%: PERFECT Sweet Spot
Maximum efficacy with minimal irritation. Optimal pH (3.2-3.5) for skin penetration.
Above 20%: More Harm Than Good
Severe irritation, redness, peeling. Zero additional benefit—pure marketing gimmick!
🤔 Why Some Brands Use 20%, 25%, even 30%?
Pure marketing! Higher numbers sound better, but your skin can't absorb more than 20%. It's like pouring water into a full glass—excess just causes a mess (irritation).
💡 Bottom Line
15.5% = Goldilocks zone. Not too weak, not too harsh—just right for maximum results without irritation. Backed by clinical research, not marketing hype!
💧 Water-Based Formulations
Best For: Oily, combination, acne-prone, tropical climates (Singapore!)
✅ Pros: Lightweight, fast-absorbing, non-greasy, won't clog pores
❌ Cons: May not be enough for very dry skin in winter
🛢️ Oil-Based Formulations
Best For: Very dry, mature, cold/dry climates
✅ Pros: Rich hydration, seals moisture, nourishing
❌ Cons: Heavy, greasy feel, can clog pores, not suitable for hot weather
🔄 Hybrid (Water + Oil)
Best For: Normal skin, transitional weather
✅ Pros: Balanced, works for more skin types
❌ Cons: Can be "jack of all trades, master of none"
💡 Bottom Line
No single winner—it depends on YOUR skin! In Singapore's humidity, water-based formulations are ideal for 90% of people. Only very dry skin needs oil-based. DNUVO uses water-based with Ceramided™ technology for tropical climates.
Bakuchiol (Natural Retinol)
Optimal %: 0.5-1.0%
Gentle anti-aging without irritation. Higher % offers no extra benefit.
Alpha Arbutin
Optimal %: 2-3%
Brightening powerhouse. Above 3% risks sensitivity. Below 2% too weak.
Niacinamide (Vitamin B3)
Optimal %: 2-5%
Multi-tasker! Above 10% = irritation. 3-5% = sweet spot for most.
Munasys Peptides (Acetyl Hexapeptide-1)
Optimal %: 5-10%
Anti-wrinkle for eye area. Premium ingredient—5% shows results.
Ceramide NP (Fresh Ceramided™)
Optimal %: 0.1-0.5%
Tiny % = huge impact! Quality over quantity. DNUVO's patented delivery = 15× deeper.
💡 Bottom Line
More ≠ Better! Each ingredient has an optimal range. DNUVO formulates at clinically-proven percentages for maximum efficacy with zero waste. Trust the science, not marketing gimmicks!
Star ingredients, results & FAQs at a glance
SGD $48.00
⭐ Star Ingredients
📊 Proven Results
What Sets It Apart
Essence-level nourishment that PREPS skin so serums absorb better. Without it, you waste money on products that sit on surface!
❓ Common Questions
Q: Can I skip toner? NO! Toner preps skin so expensive serums actually absorb.
Q: Sticky in SG weather? Not at all! Absorbs in 10 seconds—made for tropics.
Q: Different from other toners? Most just hydrate temporarily. Ours REPAIRS barrier!
SGD $67.00
⭐ Star Ingredients
📊 Proven Results
What Sets It Apart
Fresh Ceramided™ buffers Vitamin C so it WON'T irritate even sensitive skin. Triple antioxidant synergy boosts protection 8×!
❓ Common Questions
Q: Why 15.5%? Sweet spot! Below = less effective. Above = irritation, no extra benefit.
Q: Other Vit C irritated me? Ours won't! Ceramided delivery = gentle yet powerful.
Q: Use with retinol? Vit C in AM, retinol PM. Different pH levels to work best.
SGD $74.00
⭐ Star Ingredients
📊 Proven Results
What Sets It Apart
ACZERO gives retinol-level anti-aging WITHOUT irritation, peeling, or sun sensitivity. Safe morning AND night!
❓ Common Questions
Q: ACZERO vs retinol? Same anti-aging results WITHOUT irritation or sun sensitivity!
Q: Only for acne skin? NO! Also for redness, sensitivity, aging + occasional breakouts.
Q: How long to clear? Active acne 3-5 days. Scars 2-4 weeks. Anti-aging 4-8 weeks.
SGD $51.00
⭐ Star Ingredients
📊 Proven Results
What Sets It Apart
Water-burst texture absorbs instantly—no sticky residue! Perfect for Singapore's humidity. Locks in ALL previous steps.
❓ Common Questions
Q: Make oily skin oilier? NO! Oily skin = dehydrated. This BALANCES oil production.
Q: Enough for dry skin? YES! 24hr hydration clinically proven. Layer serum if extra dry.
Q: How much to use? Pea-sized! Spreads easily. 80ml lasts 3-4 months—great value!
SGD $67.00
⭐ Star Ingredients
📊 Proven Results
What Sets It Apart
Eye skin is 10× THINNER! Regular moisturizer causes irritation, milia, faster aging. Multi-purpose: works on smile lines too!
❓ Common Questions
Q: Regular moisturizer on eyes? NO! Eye skin 10× thinner. Causes milia & faster aging.
Q: How much to use? Pea-sized. Ring finger, tap from inner corner along orbital bone.
Q: When see results? Instant glow today. 2 wks = less puffiness. 4-8 wks = wrinkle reduction.
💡 Bottom Line
Munasys Peptides target fine lines while Bakuchiol prevents future wrinkles. The ONLY eye cream you need for complete anti-aging care!
SGD $28.00
⭐ Star Ingredients
📊 Triple Action Benefits
No white cast • Lightweight serum • Makeup-friendly
What Sets It Apart
Regular sunscreen just protects. This protects + brightens + hydrates + gives glow. It's skincare AND suncare in one!
❓ Common Questions
Q: Skip moisturizer? If oily skin—YES! Dry skin, use lightweight moisturizer first.
Q: Clog pores? NO! Non-comedogenic. Niacinamide controls oil & prevents breakouts.
Q: Reapply every 2hrs? In direct sun—YES. Mostly indoors? Morning is fine.
💡 Bottom Line
The ONLY sunscreen that doubles as anti-aging treatment. SPF50+ protection + Vitamin C glow + no white cast = Singapore's perfect sun serum!
Curated sets for every skincare goal
✓ Wrinkle reduction while you sleep
✓ Clear breakouts & calm redness
✓ Glow in 3 days—daytime brightening
✓ Repair & rejuvenate overnight
✓ Maximum brightening + daily protection
✓ Essential routine for healthy skin
✓ Light packing, full protection